mindbodygreen Campaigns

Various 360° marketing, and paid social campaigns that contributed to mindbodygreen’s rapid growth in revenue and new customer acquisition over the past 2 years.

Roles: Art Direction, Design
Collaborators: Danielle Vogl, Michelle Nahmad, Melissa Rosenthal
Photographers: Aaron Bernstein, Echo Yung
Retouching: Jeremy Clauson

PAID SOCIAL ADS

Lead design production and creative strategy for Paid Social marketing. Implemented new processes for creative briefing, production, and brainstorming initiatives to test creative based on target audiences. The creative team operates as a well-oiled machine, churning out ~50 new ad sets per week, leading to significant sales growth and efficient scaling in production.

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2024 SPRING SALE CAMPAIGN

The main objective of the campaign creative was to be bold and eye-catching, with simple messaging enticing customers to purchase. The creative focused on showcasing multiple best-seller products in a grid fashion, bold typography, and quick animations that could easily be formatted for thumb stopping content for social.

2023 BLACK FRIDAY / CYBER MONDAY CAMPAIGN

Black Friday/Cyber Monday is always the biggest sale of the year, coinciding with consumers gearing up to tackle their New Year’s health goals. With the tiered approach to the Sale and free gift incentives, it’s imperative that the creative is clear, concise and effectively communicates multiple layers of messaging. Creative from last year’s sale drove the highest revenue sales campaign to date.

BIRTHDAY CAMPAIGN

mindbodygreen’s Birthday sale was positioned to be a summer sale in an effort to stand out from the crowd pre-holiday season. The creative specifically broke through the regular stream of marketing with bright splashes of color, small moments of motion, and playful typography.