LOLA Campaigns

Various 360° marketing campaigns created for LOLA.

Roles: Art Direction, Design
Collaborators: Jess Frenchman Jacobs, Annie Nelson, Aimee Brodeur, Sam Stone, Joanna Hsu, Stephanie Klose
Photographers: Margaret Emily Studio, Stella Berkofsky, Tess Comrie, Graydon Herriott
Retouching: Tripi Studios

SEXUAL WELLNESS AT WALMART

Shortly after launching its period products at Walmart, LOLA introduced a line of sexual wellness products in select stores. In order to create brand consistency, we adapted the same look/feel that we launched feminine care with, and chose a slightly deeper, more sultry color palette to compliment the products that were launching. The hero messaging was centered around “Natural ingredients you can feel good about.”

Photography: Margaret Emily Studio

FIND YOUR BALANCE

For the DTC and retail launch of feminine hygiene, we wanted to get up close and personal with our product photography. We tapped photographer Margaret Emily to evoke a "fresh and clean" feeling with macro photography and crisp backgrounds to play up the texture of these products.

Photography: Margaret Emily Studio

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CALM THOSE CRAMPS

Another major launch for LOLA was its line of cramp care products, including a hands-free, all-natural heating patch. We shot this campaign in Paris (that is, over Zoom in the height of the pandemic...) and set out to capture the essence of a laid-back, cramp-free period.

Photography: Stella Berkofsky
Retouching: Tripi Studios