LOLA’s launch into retail was the largest DTC brand rollout into Walmart ever, launching in every store across the country. The main objective of the creative was to bring the natural beauty of the products front and center, and let the simple, straight-forward claims do the talking. The result was LOLA’s first omnichannel campaign, with digital and physical creative spanning across a variety of channels and consumer touch points. My role as the in-house designer was to create marketing assets for the campaign, as well as design and art direct the retail displays that showed up in 4,300 Walmart stores.

Roles: Digital Design, Retail Display Design
Creative Direction: Something New
Collaborators: Jess Frenchman Jacobs, Annie Nelson, Aimee Brodeur
Photographer: Gelcream Studio