Fitz & Bennett Home is a curated home decor and gift boutique located in the heart of downtown Portland, Maine. I worked with the shop's owner, Lauren, to create an identity system that captured the unique heritage of the brand as well as her beautiful curation of objects. The identity system is centered around a simplistic wordmark, and a floral illustration inspired by a pendant that the owner’s grandmother gave her. Since the store is named after her grandmothers, she wanted to pay homage to them by incorporating the motif in the brand design.

Roles: Creative Direction, Brand Design, Illustration, Printed Matter, Retail Signage